Marketing Campaign

Hey guys! I’m back on the blog account to talk about my music marketing campaign that I did in class. It was a group project and in my group, I had my partner for this film opening, Nicole Alesso. For this project, we created a band based off of a song that our teacher sent us. Our song was called “Mountain at My Gates” and we chose to name our band Rock Nature. For our band, Rock Nature, we created an entire marketing campaign to try to convince our class to fund. We talked about the target audience, marketing, distributing, and we presented our music video.

We started off by getting to know the genre of the song we got and what other artists compare. The two bands that we decided to use were Death Cab For  Cutie and Arctic Monkeys. Nicole and I analyzed the two bands and looked into their target audience, their marketing plans, and their distributing methods. The two bands distributed their music through digital media like Spotify and Apple Music, so we decided to follow in their footsteps and distribute our music the same way. My group also realized that their websites are a big way to connect to their fans, so my band made sure to connect with their fans through their website.

For our marketing techniques, we made sure that our band's name was seen everywhere. We made merchandise and hung up fliers all over. We also created a website that allowed fans to connect with the band and listen to their music. On our website, we also announced tour dates and music releases. The band also had a very big Instagram account that had thousands of followers. Since our target audience was teens we knew that social media, especially Instagram, was a good way to market our information. Our band also had four pieces of merchandise that were being sold and we also did ticket bundles. When someone bought a ticket for one of our shows, they got 15% off a piece of merchandise. The link to our website is https://nicolealesso.wixsite.com/website and our pictures of our merchandise are found at the end of the post.

I learned a lot from this project and it really opened my eyes on how much artists and their management work to succeed with their music. The project was a huge process that was so fun and creative. I learned a lot about specifying your target audience and making sure you have the right marketing techniques. I also learned that working as a team really helps make the process a lot easier. But as long as you have one person by your side, then your work really pays off.